Updated 30 March 2026
Shopify Plus Pricing: $2,300/Month Enterprise Plan
The base price is $2,300/month for stores doing up to $800K/month in revenue. Above that, a 0.25% variable fee applies to revenue exceeding the threshold. Implementation costs range from $5,000 to $200,000+ depending on complexity.
Plus Pricing Structure
| Monthly Revenue | Base Plan | Variable Fee | Est. Monthly Total | Processing Rate |
|---|---|---|---|---|
| Up to $800K/month | $2,300/mo | None | $2,300 | 2.15% + $0.30 |
| $800K-$1M/month | $2,300/mo | 0.25% on revenue above $800K | $2,300-$2,800 | 2.15% + $0.30 |
| $1M-$2M/month | $2,300/mo | 0.25% above $800K | $2,800-$5,300 | Negotiable |
| $2M+/month | Negotiated | Custom | Custom | Negotiable |
When Plus Saves Money on Transaction Fees
Shopify Plus offers a processing rate of 2.15% + $0.30, compared to Advanced's 2.4% + $0.30. The 0.25% reduction in processing fees creates significant savings at high volumes:
$200K/month
Fee savings: $500/mo
Covers 22% of Plus cost
$500K/month
Fee savings: $1,250/mo
Covers 54% of Plus cost
$800K/month
Fee savings: $2,000/mo
Covers 87% of Plus cost
At roughly $920K/month, the transaction fee savings alone pay for the entire Plus subscription. Above this threshold, the features (checkout customization, expansion stores, Flow) are effectively free.
Plus-Exclusive Features
Checkout Customization
10-25% increase in checkout conversion for stores that customize the experienceShopify Scripts (legacy) and Shopify Functions let you create custom discount logic, payment method filtering, and shipping rate modifications directly in the checkout. Lower plans use a standard checkout that cannot be modified beyond basic branding.
Expansion Stores
Saves $2,300+/month vs running separate Shopify Plus accounts per countryUp to 9 additional storefronts included in the base price. Each expansion store can have its own domain, currency, language, and product catalog. Ideal for international expansion without managing separate Shopify accounts.
B2B Wholesale Channel
Replaces standalone B2B tools costing $200-$500/monthBuilt-in wholesale channel with customer-specific pricing, net payment terms (Net 15, Net 30, Net 60), company account management, and draft orders. Eliminates the need for a separate wholesale platform.
Shopify Flow
Saves 10-20 hours/week in manual operations for high-volume storesVisual automation builder. Create automated workflows for order management (auto-tag high-risk orders), inventory (notify when stock is low), customer segmentation (tag VIP customers), marketing triggers (send win-back campaigns), and fraud prevention.
Launchpad
Critical for stores running frequent promotions and product dropsSchedule product launches, flash sales, theme changes, and price adjustments. Set a start time and end time, and Launchpad automates everything: price changes, collection updates, and theme swaps.
Shopify Audiences
Reported 50%+ reduction in customer acquisition costs for participating merchantsAI-powered custom audience lists for advertising on Facebook, Instagram, Google, Pinterest, TikTok, Snapchat, and Criteo. Uses aggregated Shopify commerce data to find high-intent buyers.
Merchant Success Manager
Faster issue resolution and strategic guidanceDedicated support contact who understands your business. Priority support queue with faster response times. Launch planning assistance for major sales events. Quarterly business reviews.
API Rate Limits
Essential for headless commerce and complex integrationsPlus merchants get significantly higher API rate limits. Standard plans: 2 requests/second. Plus: up to 20 requests/second. Critical for stores with custom integrations, ERP connections, and high-volume automation.
Implementation Costs
Beyond the monthly subscription, implementing Shopify Plus involves one-time setup costs. These vary dramatically based on your current platform, customization needs, and integration complexity.
| Complexity | Cost Range | Timeline | Description |
|---|---|---|---|
| Simple migration | $5,000-$15,000 | 2-4 weeks | Moving from Shopify Advanced to Plus with minimal customization. Theme stays the same. Basic checkout customization. |
| Moderate customization | $15,000-$35,000 | 4-8 weeks | Custom checkout flows, 2-3 expansion stores, Shopify Flow automation setup, B2B channel configuration. |
| Complex build | $35,000-$75,000 | 8-16 weeks | Headless commerce frontend, extensive API integrations, custom ERP connections, multi-currency with local payment methods. |
| Enterprise overhaul | $75,000-$200,000+ | 16-32 weeks | Full platform migration from SAP Commerce, Magento, or Salesforce Commerce Cloud. Custom data migration, replatforming of all integrations. |
Advanced vs Plus: The Upgrade Decision
The subscription jump from Advanced ($399/month) to Plus ($2,300/month) is $1,901/month. Here is how to evaluate whether the upgrade makes financial sense:
Upgrade if:
- Your monthly revenue exceeds $500K (fee savings cover 54%+ of the cost)
- You need checkout customization to increase conversion rates
- You are expanding internationally and need multiple storefronts
- You run a wholesale/B2B operation alongside D2C
- Your API integration needs exceed standard rate limits
- You need dedicated support for complex operational issues
Stay on Advanced if:
- Monthly revenue is under $300K (fee savings too small to justify cost)
- Your store runs well with the standard checkout
- You operate in a single market with one currency
- You do not have custom integration needs requiring higher API limits
- Your operations are manageable without Shopify Flow automation
Shopify Plus Alternatives
If Shopify Plus does not fit, these enterprise platforms compete in the same space:
BigCommerce Enterprise
Custom pricing, typically $1,000-$15,000+/month. Stronger headless commerce and multi-storefront capabilities. No transaction fees on any plan.
Adobe Commerce (Magento)
Starting at $22,000/year for Commerce Pro. Maximum flexibility and customization. Requires significant development resources to maintain.
Salesforce Commerce Cloud
1-3% of gross merchandise value. Best for enterprises already in the Salesforce ecosystem. Deep CRM integration.